A fox puppet, fairy and enthusiastic grandma star in Optus’ latest campaign, via Emotive
Optus is placing the spotlight on three of its product propositions with a new campaign from Emotive.
They cover three areas that make up known customer challenges – Home Internet, Prepaid and Postpaid. Overall, the campaign was designed to do more than bolster sales “and convert current demand” – it’s meant to be indicative of Optus as a brand dedicated to “delivering great value and challenging the status quo”.
“This work is Optus on the front-foot. Following on from our Network Trial launch in July, we’re showing customers that Optus offers incredible value and simple experiences that are unique in the category,” the telco’s head of consumer marketing, Cam Luby, said.
