‘A great brand fit’: Matt Preston and Don Smallgoods revive iconic Don character
Matt Preston shaved off his facial hair to play "the Don"
Packaged meats brand Don Smallgoods has resurrected its famous Don character with the help of celebrated food aficionado and TV personality, Matt Preston, in a campaign from The Royals.
Australians were introduced to the character in the 1990s with actor Tommy Dysart taking on the European Godfather-like persona. With its latest campaign, Don aims to slice through contemporary foodie culture with the famous, simple slogan, “Is Don. Is Good”.
According to The Royals managing partner and founder, Steve O’Farrell, the decision to revive Don was prompted by extensive research.
Well done, Great to see Matt back, Hope it all goes well.
A lazy Frankenstein.
What a great Aussie icon!
Love seeing Matt take on this role as the new Don!