‘A Letter from Susan’ offers insight into YouTube’s 2022 priorities

CEO Susan Wojcicki has addressed YouTube’s priorities for 2022: the state of the creator economy, innovation, supporting the work of creators, and protecting the YouTube community.

“The past few years have been a transition for all of us. We’ve adapted to changes in our lives we couldn’t have imagined before the pandemic. Along the way, we’ve seen incredible growth in the YouTube community. Creators are coming to our platform to share their lives, to make a living, and to shape the world around us in meaningful ways. They’re bringing us together to do good in the world,” Wojcicki said.

A series of reports from Oxford Economics has shown the impact of the YouTube creator economy. In 2020, as people around the world adapted to changing circumstances around the pandemic, YouTube supported more than 800,000 jobs in 2020 in the United States, Japan, South Korea, Canada, Brazil, Australia, and the EU combined.

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The state of the creator economy

YouTube has now hit 5 trillion all time views on Shorts. The number of channels around the world making more than $10,000 a year is up 40 percent year over year.

The YouTube of the future

YouTube is focused on innovation in 2022 by:

  • Improving how it helps creators get started and reach an audience faster on Shorts, and in the months ahead it will introduce even more ways to remix YouTube’s content with Shorts. Also, through the Shorts Fund, over 40 percent of creators who received payment from the Fund last year weren’t in the YouTube Partner Program (YPP).
  • Prioritising live discoverability and more chat features, plus making it easier to create gaming-related Shorts.
  • Bringing live shopping to more creators and brands this year as it builds a more interactive and entertaining experience for users.
  • Following everything happening in Web 3.0 as a source of inspiration. Also YouTube is helping its creators capitalise on emerging technologies, including things like NFTs.

Susan Wojcicki | CEO, YouTube

Supporting the work of creators

YouTube is taking a hard look at its policies and making sure they are drawing the line in the right place. They are hiring more people to provide creators more detail about policy violations, like timestamps.

Responsibly protecting the community

Underlying all YouTube’s efforts to innovate and support its creator community is a commitment to responsibly protecting the community. Its three principles are: build policies for everyone, have a layered approach to responsibility, and a belief that kids deserve an even higher level of protection.

The regulatory landscape

YouTube said it will continue to reach out to government officials to discuss issues that are a priority for viewers, creators, and artists on its platform.


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