Visit Sunshine Coast launches campaign for interstate travellers

Visit Sunshine Coast has launched a new campaign with BCM Group, its creative and media agency since late 2020.

The ‘Immerse Yourself, For real’ campaign is aimed at interstate travellers as Australia’s domestic borders ease restrictions.

The 60-second video above features four of the 15-second spots, with six 15-second spots in total.

Each spot shows people enjoying the Sunshine Coast by doing things such as surfing and diving into waterfalls. The audio features calming noises like bird calls, the ocean and people speaking from far away.

Visit Sunshine Coast CEO Matt Stoeckel said: “We’ve used engaging visuals in the campaign to capture the attention of our customers and encourage them to come and immerse themselves (on the Sunshine Coast), for real! The creative showcases the breadth and depth of experiences available on the Sunshine Coast, in particular highlighting our natural environment which makes us such an attractive and safe destination to visit.

“With borders reopen, the time is right to re-establish our interstate markets.

“Undoubtedly, the Sunshine Coast has a world-class reputation for its premium beach and nature-based environment, and today there is even greater desire for uncrowded beaches, wide-open spaces and a genuine respect for nature, which is reflected in this campaign.”

The campaign is on broadcast video on demand, YouTube pre-roll, programmatic display, native tiles and social media targeting until 24 March.

As part of the campaign, trade promotions will be running in places such as Expedia and the Ignite Travel Group.


Creative Agency – BCM Group

Andy Ward – Creative Director

Dave Mooney – Integrated Planner

Holly Hayes – Producer

Rosco – Audio Production

Johnathon Oldham – Post Production

Justin McDonald – Calibrating

Ricky Morelli – Media buyer

Chris Platt – Director of Media


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