A look into social media players’ ad reach in Australia: Data Reportal

February 26, 2022 10:39

According to Data Reportal’s Digital Report 2022, there were 21.45 million social media users in Australia at the beginning of 2022.

Of those users, the report cited data published in Meta’s advertising resources indicated Facebook had 15 million users in Australia in early 2022, with the report noting 53% of Facebook’s ad audience in Australia was female, while 47% was male at the beginning of 2022.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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