Facebook and YouTube top potential reach for Australian ads online

January 28, 2022 9:53

We Are Social and Hootsuite have released the Digital 2022 Global Overview report, which examines global data across social media, internet, mobile and e-commerce.

For the potential reach of advertising on a platform in terms of the over 13 population in Australia, Facebook was found to potentially reach 69.5% of the population, Snapchat was found to reach 33.6%, Pinterest was found to reach 20.5%. For the over 18 population, YouTube was found to reach 89.3%, LinkedIn was found to reach 65.1% and TikTok was found to reach 37.0%.

Facebook Messenger advertising, which is currently unavailable in Australia, had a potential reach of 66.7% of the over 13 population in New Zealand and a worldwide reach of 16.0%.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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