‘A lot can happen in a year, a month, a week’: Hogarth drives this year’s R U OK? Day campaign
Australian non-profit suicide prevention organisation R U OK? has tapped Hogarth Australia for its annual R U OK? Day campaign.
This year’s ‘R U OK? Any Day’ campaign is based on wide-ranging research from Australians, and “helps us remember that we all have the power to start a life-changing conversation on any day, at any time of the year – any time we see the signs a friend, family member, colleague or loved one might be struggling.”
The campaign is supported by cinema, TV, online video, animation, and audio – as well as social content, OOH and digital media.
Katherine Newton, CEO of R U OK? says: “A lot can happen in a year, a month, a week. Whether it’s your friend, family member, colleague, partner, or teammate, the people you care about go through life’s ups and downs every day.
“By checking in regularly with the people close to you, you can help prevent small things from becoming big things. We are really pleased with the creative work delivered by Hogarth Australia to help us share our important message.”
Dan Michael Jones, creative director at Hogarth, said: “It’s been an honour and a privilege to work alongside some Australia’s best – in service of an organisation and a message that truly has the power to change lives for the better. It’s been an unforgettable journey, and I’m so incredibly proud of what we’ve all achieved.”
R U Ok? Day is on the 12th September.
Credits:
R U OK?
Katherine Newton – CEO
Gennie Sheer – COO
Amelia Gilbert – Brand and Marketing Manager
Rebecca Wood – Marketing Manager
Hogarth
Barney Howells – ECD
Dan Michael Jones – Creative Lead
Mark Graham – Executive Producer
Tattiana Armstrong-Broomhead – Lead Producer
Simon Robson – Director
Pete Eastgate – Director of Photography
Frankie Noble-Shelton – 1st AD
Sam Connelly – 1st AC
Finn O’Neill – 2nd AC
Pete Sutton – Gaffer
Tobias Anderrson – Best Person
Adam Kuiper – Key Grip
Archie Mellors – Grip Assist
Steve de Souza – Sound
Elisa Baker – Art Dept
Simon Morgan – Art Assist
Jo Messina – Production Manager
Vardi Lahav – Hair and Makeup
Dave Trealor – Unit Manager
Madigan Armstrong-Broomhead – Runner
ARC Edit – Post Production
Daniel Fry – EP
Kani Saib – Producer
Max Wild – Flame artist
Editor – Carly Anne Kennelly
Editor – Lissie Mary Geyer
Colourist – Ben Eagleton
Electric Sheep Music – Sound Production
Kate Stenhouse – EP
Glenn Sarangapany – Composer
Southern Cross Camera (Gear)
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