A lucky cat stars in new Saatchi & Saatchi campaign for Lucky Nuts
A Maneki-neko – the common cat figurine which waves one paw and is widely-considered to be lucky – is the star of Lucky Nuts’ new campaign from Saatchi & Saatchi, the first national consumer campaign in some time for the Select Harvests brand.
The cat’s constantly waving paw turns on the shower, rides a skateboard, and bids at an auction before swiping down enough bags of Lucky Nuts to fill a supermarket shopping basket in the spot that heralds in the ‘Eat Lucky. Live Lucky’ positioning.
The humorous campaign, directed by Finch’s Jae Morrison, will run across TV, social, and print.
