Media training organisation NewsFlash Media joins Assembled Group
After operating as an independently owned business for over seven years, NewsFlash Media has joined specialist marketing organisation Assembled Group.
Media training and crisis management agency, NewsFlash Media’s client base includes top-200 Australian companies including Crown Resorts, Transurban, BHP and Mercer.
Lahra Carey of NewsFlash Media
Principals Lahra Carey and Steve Carey (unrelated) said the move comes after recognising the added value of aligning their services with other marketing agencies.
“We are often called upon to prepare CEO’s for a campaign launch, only to find the messaging hasn’t been fully developed, or properly researched through the lens of the current news-cycle,” Lahra Carey said.
“Further, in a crisis management situation it’s crucial that all marketing agencies are working together because speed and uniform messaging to all stakeholders, across all aspects of the marketing are key to successfully managing fast-moving crises.”
Both principals also said they remain committed to a hands-on approach to training and crisis management.
“Our backgrounds as reporters and news editors coupled with our experience in preparing executives for Royal Commissions, senate inquiries, and critical media interviews isn’t really a transferable skill,” Steve Carey said.
“However, being able to collaborate with the other agencies within the Assembled Group to influence messaging before any proactive campaign goes live will improve the chances of positive editorial exposure – and will also result in a more seamless ‘through the line’ approach.”
Steven Carey of NewsFlash Media
Assembled Group chair, Craig Hart, is aiming to build the largest network of independent agencies in Australia.
Formerly of Omnicom, Photon Group and Blueprint Group, Hart said a media training and crisis management capability is an essential requirement to preparing executives who need to handle complex communications effectively.
“Particularly in the B2B marketing space, executives must ensure they have carefully rehearsed their messaging before any media interview or town-hall announcement,” Hart said.
He added: “Assembled Group believes in the strengths of each individual agency to alone or in combination with other member agencies deliver a relevant proposition. The job of the group is to bring together the right specialists to attend to the precise issue or opportunity facing our clients.
“But when it comes to media training and crisis management, there are no other agencies in this space with the same level of experience and competitive edge as that of NewsFlash Media Group.”
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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