A message to adland: Impact isn’t communication
Dave Trott details the importance of signs, which leads him to a piece of advice every ad agency should put on their wall.
Years ago, on our honeymoon, I was sitting outside a café in France. We’d just had coffee and my wife had popped inside to use the loo.
Then an old bloke with one leg and a crutch lurched over.
He pulled out a yellow, dog-eared booklet and held it under my nose. It had a military symbol and crossed rifles on the front.
