The taxi industry has been fighting for its very survival in the past few months, as it looks to beat off what it would say is the insidious creep of ride sharing app Uber.
While the NSW taxi industry went down the route of posting billboards accusing Uber drivers of being serial killers with their ‘Ridesharing, it’s no better than hitchhiking’ billboard, the Victorian chapter decided an outpouring of social media support was in order.
They asked punters to share their experiences in taxis in the state with the hashtag #YourTaxis. After all, what could go wrong?
And it went downhill from there:
And then there were those looking at the marketing disaster the whole thing had turned into:
After all, it’s not like a well-intentioned hashtag has turned out badly recently is it?
At least it trended though…