A new approach to talent is key to TV’s transformation
When it comes to how the TV industry works, Foxtel Media CEO Mark Frain argues it’s time for media’s most powerful medium to evolve.
Many media organisations are battling the same challenges as they embark on a digital future. The ongoing shift from print and linear to online and Broadcast Video On Demand (BVOD) over the past decade has changed the game for publishers, advertisers and agencies.
As media companies stare down the barrel of gradual declines of audience on traditional platforms, it’s fast becoming clear that it’s how you respond as a business that counts.
