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‘A no-brainer’: Enigma appoints Chris Stobbs

Independent full-service agency Enigma has appointed Chris Stobbs as its new head of performance.

Stobbs will lead digital performance across the agency’s Sydney, Newcastle, and Brisbane operations, “prioritising overarching client media strategy and business growth”.

Stobbs was previously the director of digital performance and ad-technology at News Corp, “responsible for transforming the organisation’s commercial model through the smart use of technology, data, platforms, and partners”.

Prior to this, he held leadership roles at News Xtend, where he was responsible for managing multiple digital, data and customer success teams, and at 1000heads, where he was the APAC head of social and content strategy – working on social strategies for the likes of Samsung, Optus, and Microsoft.

Enigma founder, Lisa Sutton Gardner, said Stobbs “has a wealth of experience in the digital and performance media sector and has established himself as highly experienced, knowledgeable, and innovative in the space”.

“He is well-known for his ability to lead at a high level and deliver results and outcomes for clients and we are delighted to have someone of his calibre on the Enigma team,” she said.

“I’m confident that Chris will significantly enhance our digital media operations. His knack for advanced ad tech and strategic planning will kick our growth into gear, sharpen our media strategies, and expand our industry connections.

“And with Chris leading the charge of our performance media offering, we’re set to attract new clients, and boost results for existing clients, all while ramping up our team’s expertise.

“Chris’ hire really underscores Enigma’s commitment to leading the industry in performance media solutions. It’s an exciting time for the business as we push the boundaries of media, creativity and technology with a results-focused lens across the agency.”

Stobbs said: “Joining the Enigma team was a no-brainer. As someone who thrives in highly innovative, customer-centric environments, Enigma’s dedication to ground-breaking work and driving results for its clients makes it a good fit. I’m looking forward to working closely with the digital teams across the business to develop new strategies, and to look at ways to grow Enigma’s performance media solutions.”

Stobbs’ appointment is effective immediately.

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