A right Royal PR success: a lesson for big business from Harry’s wedding
Comms expert Stephen Benzikie weighs in on the PR lessons businesses should take from the Royal family’s 180 perception shift over the past few years.
The British Royal family is often referred to as ‘The Firm’ by some of its own members. It’s a tightly run operation, in which key players are expected to pull their weight in service of the country.
The corporate analogy is not wasted on the sizeable organisation that is the House of Windsor, with some commentators estimating a boost to UK GDP in Q2 from tourism and spending around the wedding of Prince Harry and Meghan Markle.
Public speaking students are taught that the first thing to learn is when to stop. The Bishop must have been away that day… .
Prince Charles stepping into the void of the bride’s absent father was a great example of a crisis well managed enhancing reputation – in this case, the future monarch’s.
An attractive young bride and a young man in uniform. Not too hard to sell is it?