A round of applause for Captain Risky

Budget Direct’s new character Captain Risky might have divided opinion in Australia, but his homespun American accented shenanigans received a rapturous welcome in the US this morning.

In a bid to “wake up” an audience lulled into a stupor by a fairly intense half hour sales pitch for the updated Adobe Analytics tool, Budget Direct’s marketing boss Jonathan Kerr showed the new ad, prefacing it bravely with: “We’re kinda like a really cool combination of Esure and Geico.”

And while it might have drawn criticism on the Mumbrella comment thread (although it does seem more popular than the aliens) Kerr was relieved when the mostly America audience at the Adobe Summit gave a very enthusiastic round of applause.