A rundown of the brands looking to bathe in the sparkle of Sydney World Pride

Mumbrella’s Kalila Welch goes through all the major brands supporting the biggest event to hit Australian shores since the pandemic hit.

The spirit of pride has emanated across Sydney’s streets, screens and supermarket shelves as brands paint the town rainbow in anticipation for Sydney World Pride.

According to the organisers, the event is the largest to hit Australian shores since the onset of the pandemic and is hoped to be the cultural moment to cure Sydney’s night life (or lack of it) challenges and reboot the city’s tourism and hospitality industries.

The first World Pride event to be hosted in the Southern Hemisphere, Sydney World Pride has seen a suite of partners sign up officially, and a multitude of unofficial nods to the celebrations including advocacy from brands and organisations.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.