A suspicious customer seeks out Barista Bros new iced coffee

A school of catfish disguised in a trench coat have embarked on a mission to a local servo just to obtain the new Barista Bros iced coffee.

The campaign, from BMF, comes to introduce the no added sugar range, showing the ‘epic new taste’ is worth going the extra mile for.


The TVC forms part of a wider integrated marketing campaign which will also be running across cinema, online video, social media, out-of-home, in-store and experiential.

“We know Australians have a love affair with coffee and are becoming more health conscious,” said Kate Miller, Coca-Cola marketing director for the South Pacific.

“We wanted to have fun with this Barista Bros campaign to highlight the brand-new epic taste as just one example of how we’re delivering products that our customers know and love, without the added sugar.”

Roy Leibowitz, BMF associate creative director, said: “Barista Bros really is a flavoured milk range like no other. To launch their delicious new epic taste, the team asked for an ad like no other. Catfish have so many more tastebuds than humans, so the quirky concept of them pretending to be human and trying to buy some really fit the bill.”


Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Associate Creative Director: Roy Leibowitz
Senior Art Director: Chris Wilson
Chief Strategy Officer: Christina Aventi
Senior Strategic Planner: Kellie Box
Chief Executive Officer: Stephen McArdle
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Senior Account Manager: Stephen Mesa, Adam Reeves
Head of TV: Jenny Lee-Archer
Agency Producer: Emma Friend
Director: Jeff Low
Production Company: Rabbit
Executive Producer: Alex Hay & Marcus Butler
Post Production: White Chocolate
Editor: Adam Wills
Sound Production: Rumble
Music: NA
DOP: Simon Duggan

Connections Agency – UM
Social Media: Coca-Cola Social Centre powered by One Green Bean
Shopper Agency – Geometry


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