A2 Milk’s global CMO, Susan Massasso, to step down in February

The A2 Milk Company has announced that global chief marketing officer, Susan Massasso, is stepping down from the role at the end of February.

Massasso has been in the role for more than six years, joining in 2013 as the brand’s first CMO. She will remain on the senior leadership team after her resignation is effective, until the end of next year.

Massasso joined in 2013 as A2’s first CMO

A2’s managing director and CEO Jayne Hrdlicka thanked Massasso for her contribution, and added that she will be available as a consultant for the brand even after her time as CMO, and on the leadership team, lapses.

“Susan has been instrumental in setting the global marketing strategy for the company and I am delighted that Susan will remain with the business until the end of the financial year to assist with implementation and to ensure the brand strategy focus is maintained, while supporting the transition of a new CMO,” Hrdlicka said.

“Susan will also begin work on strategic growth projects during this period. Subsequent to year end Susan will be available in an ongoing consulting capacity to support the Senior Leadership team, reporting to me.”

A search for Massasso’s replacement is underway, who will be tasked with leading the company’s next phase of growth and development.

Before joining A2, Massasso held various roles at Campbell Arnotts, serving the company over 12 and a half years. In that time, she was marketing director for three and a half years, before being promoted to interim general manager, and then Asia Pacific marketing director.

“It has been a great privilege to be part of such an extraordinary company,” Massasso said.

“It has been an incredible six years and I’m looking forward to supporting Jayne and the leadership team going forward.”


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