Pedestrian.TV tops AMAA web survey with 37 per cent increase on last year
Pedestrian.TV has again topped the Audited Media Association of Australia (AAMA) website measurement survey growing its audience by more than 15,000 unique browsers a month in the last month.
According to the latest survey, the pop culture website has grown its audience from 42,768 daily unique browsers (UBs) in February to 58,592 in March. The rating is an increase of 15,824 UBs on last month, up 37 per cent.
Entertainment website Time Out was second in the survey with 34,376, despite dropping from 36,777 UBs a day in the previous month.
Crikey was third most popular with 24,968 UBs a day, having grown from 21,478 in February, marking a 16.2 per cent increase.
Mumbrella was ranked fourth overall in the survey with 13,667 UBs a day, down 4.3 per cent on the previous month’s record high, while creative industry blog Campaign Brief had 3,493 UBs for its main website, up 2.6 per cent. Yaffa Publishing, publisher of AdNews, and Cirrus Media, publisher of B&T, do not participate in the website auditing.
The audit only accounts for browsers inside Australia.
As revealed by Mumbrella las month the March figures were the first to report auto-refresh activity alongside its audited website measurement metrics alongside its average daily unique browsers and page impressions, as well as time spent on site and page duration.
However websites currently monitored by the AAMA all reported a zero auto-refresh figure for March.
Ricky Chanana
Ricky Chanana, national digital and trading director at Maxus and chairman of the AAMA Digital Working Committee, said the auto-refresh capability was nevertheless an important introduction to the AAMA’s suite of services a s it
“Bringing transparency to auto-refresh activity deals with an important issue that has troubled the industry for many years,” he said.
“Media buyers will now be able to use the AMAA platform to make better-informed decisions with improved visibility of auto-refresh traffic as a separate metric.”
What relation does a unique browser have to a person?
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Hi Mumbrella,
The ABA audit through Nielsen Market Intelligence for March 13 showed Time Out’s AU daily UBs at 25,513. By March 2014 in the renamed AMAA audit this had increased to 34,376.
Could you correct that line about our UBs dropping since last year?
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Hi Time Out,
Thanks for flagging – we had a misunderstanding interpreting the data, but all figures are month to month, and the story has been updated.
Cheers,
Alex – Mumbrella
No worries, thanks for the quick update Alex.
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I’m trying to understand how UBs correlate to the price of banner ads on the websites. Has Time Out or Pedestrian-TV increased their banner ad prices? What is a good guide on how much banner ads cost on different websites?
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