AAMI continues with use of slow-motion on life insurance and income protection campaign
AAMI has unveiled two new spots in its life insurance and income protection products campaigns launched in May, with the new spots continuing the use of slow-motion to highlight the importance of insurance, with supporting video content allowing viewers to change the outcome of the ad by clicking on options embedded within it.
Created by Ogilvy and Mather Melbourne, the ad for the life insurance product sees a father suffering at a concert along with his “tween” aged daughter, with the tagline “There’s nothing you wouldn’t do for your family. But there’s something you should do”.
https://www.youtube.com/watch?v=mZYhNensNx0
Suncorp direct life marketing manager Kate Jennings said: “As with our previous campaigns, the key creative challenge for both of these TVCs, was to work out a way of continuing to talk about such delicate subjects as death or serious injury, in a humorous, light hearted way that stayed true to the AAMI brand.
