AAMI sets new course for life insurance products
AAMI has launched its first campaign since the brand ditched Rhonda and Ketut, with the new spot promoting its income protection insurance, with AAMI marketing manager saying it sets a new course for the brands life insurance products.
Created by Ogilvy Melbourne, the campaign highlights the potential consequences of living without an income.
AAMI marketing manager Richard Riboni said: “The campaign deliberately sets a new course for AAMI’s life insurance products; one that is bold and confident and will go a long way to achieving our objective of creating impact and cut through in a category that’s typically staid and predictable.
