AAMI extends ‘not very insurancey’ campaign promoting its repair services

October 30, 2017 10:27

Insurer AAMI wants to “take away the stress” of those who have to walk everywhere due to not having a smashed-up car repaired.

The 30-second ad promoting its car insurance features a woman named Vivienne who has extremely sore feet from walking everywhere after she crashed her car.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

AAMI Not Very Insurancey

1 COMMENTS

Jason 30 Oct 17

Pretty cool, these guys are developing a good innovation focused track record.

User ID not verified.

Latest

Nielsen MD Monique Perry sacked, set to sue for unfair dismissal

Vinyl chief operating officer Joel King departs

Unmade Index feels the global wobble, beats ASX

Change afoot at Omnicom: TBWA’s Lisa Brown to lead Australia production

Ritson: Despite Snoop and Katy, Menulog's collapse was inevitable

AAMI extends ‘not very insurancey’ campaign promoting its repair services

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE