AAMI features kids karate class gone wrong in spot promoting AAMI life insurance

May 1, 2018 4:03

Insurer AAMI has promoted its life insurance policies by featuring a children’s karate class which ends in near disaster.

Created by AAMI’s creative agency Ogilvy Melbourne, the ad stars ‘Karate Camilla’ who, in a bid to “defend, connect and protect” causes her father to knock over various equipment.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

AAMI Ogilvy Melbourne

4 COMMENTS

JG 2 May 18

I’m off to the local AAMI office to take out my karate protection cover!

G-PG-MA-R-X 4 Jul 18

Overplayed Ad that makes me want to punch a hole through my TV.

Horrible!

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JB 22 Jul 18

Absolutely unnecessary exploitation of little girl and unfortunately her voice is so high pitched being a little girl and repeated is extremely cringe worthy…also please remove that background corny dabouche or what ever its called song off the TV asap! Its the worse ad of 2018!

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JB 22 Jul 18

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