AAMI is here to help with footy mishaps in new campaign
The perils of backyard and professional footy alike have been brought into focus in AAMI’s latest AFL-focused campaign, via Ogilvy.
AAMI’s new ‘When our game has its moments’ campaign showcases “the unique challenges that footy brings to both professional and community players”, while “reminding the audience of the insurer’s long-standing relationship as official major partner of the AFL and AFLW.”
It is the third iteration of a new AAMI brand platform first launched in March, with the latest similar ad showcasing budding backyard Olympians.
Ogilvy Melbourne executive creative director Hilary Badger said: “Fans have a deep love for AFL – it brings people together with a one-eyed passion that’s unmatched anywhere. But things do go wrong sometimes.
“Sometimes that thing is a football connecting with your car. That when it’s Lucky you’re with AAMI.
“We’re proud of our long association with the AFL and AFLW, and our ability to understand the particular challenges that our customers face, even those created by a wayward footy,” said Mim Haysom, EGM Brand & Customer Experience Suncorp.
“We know Australians are less interested in the details of insurance – they just want it to be simple. So they can get back to the game we all love so much.”
The ‘When our game has its moments’ launches today on TV, with BVOD, streaming, OOH, social, radio, and press live from next week.
Credits:
Client: AAMI (Suncorp)
Mim Haysom: CMO/EGM Brand & Customer Experience
Rapthi Thanapalasingam: Head of Brand & Content
Toby Gill: AAMI Brand & Marketing Manager
Liza Friedman: AAMI Marketing Lead
Breanna Webster: Mass Brands Marketing Specialist
Jenny Hutchison: EM Group Sponsorships & Community
Gabrielle Emmett: Sponsorship Lead
Susie Turner: Sponsorship Specialist
Strategy and Creative: Ogilvy Australia
Media: OMD
Production: Hogarth
Production Company: Scoundrel
Director: Tim Bullock
VFX: Blockhead VFX
Sound: Squeak E Clean Studios
Media: OMD
Retoucher: Aaron Foster @ Studio ADFX
MCG photograph supplied by: MCG
Northern Territory photograph supplied by: Colin Uren
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