AAMI launches SmartPlate Learner driver app in Queensland

AAMI extends its SmartPlates Learner driver app to Queensland.

The announcement:

AAMI continues roll out of its SmartPlates Learner driver app

Melbourne. June 1, 2017: Leading motor insurer AAMI has continued the successful rollout of its SmartPlates learner driver app with its Queensland launch.

Queensland is the latest state to endorse the digital driving platform for Learners after South Australia led the way in February, with both launches managed by Ogilvy Melbourne.

The launch is supported by a cinema, digital, film, social and outdoor marketing campaign.

David Ponce de Leon Ogilvy Melbourne ECD said: “We had an amazing week launching AAMI SmartPlates in Queensland. This is a really exciting initiative we are incredibly proud of. With over 5,000 learners already using SmartPlates in South Australia, it’s time for the next generation of safe, confident drivers to get on board. If you’re a learner driver and haven’t already downloaded the app, what are you waiting for?”

The Queensland launch comes on the back of demand for the smart driving solution exceeding expectations in South Australia.

AAMI SmartPlates allows learner drivers to track their progress in real-time and identifies skills that need practicing. It uses smartphone technology to track a learner's hours, route, weather, road and traffic conditions, and then provides comprehensive feedback on progress.

The digital platform provides an alternative to the long-standing and unpopular hard copy log book. Importantly, the SmartPlates Road Block feature declines incoming calls on Android and notifies the caller by text. On iPhone, the driver receives a warning notification if phone use is detected.

AAMI SmartPlates meets legislative requirements in Queensland that allow it to connect learners directly with the Sunshine State’s road authority, the Department of Transport and Main Roads. This enables drivers to seamlessly submit their completed driving hours through the AAMI SmartPlates app without the need for manual submission.

The AAMI SmartPlates App is available for free download now on the App Store and Google Play.

Download it from the app store today:

Android – http://bit.ly/2qhYt9T

iOs – http://apple.co/PuCxFA

WATCH CASE STUDY FILM: http://bestofogilvy.asia/aami-smartplates/

VISIT THE SMARTPLATES HUB: https://aamismartplates.com.au/


  • Agency – Ogilvy Melbourne
  • Executive Creative Director – David Ponce de Leon
  • Senior Art Director – Karsten Jurkschat
  • Senior Copywriter – Alex Little
  • Account Service team
  • CEO – David Fox
  • Head of Strategy/Managing Partner – Gavin McMillan
  • Managing Partner – Michael McEwan
  • Group Account Director – Belinda Danks-Woodley, Sarah Bailey
  • Account Director – Belinda Bassingthwaighte
  • Account Manager – Jessica McColl
  • Digital Development Team
  • National Head of Digital – Jason Davey
  • Head of Digital – Alistair Bruyns
  • Technical Director – Josh Bondy, Tim Chapman
  • Senior Digital Project Manager – Alex McNeilly
  • UX Director – Gina Hughes
  • Design Team
  • Digital Art Director – Mark Tompkins
  • Senior Digital Designer / UX Designer – Rani Shabtai
  • Senior Designer – Jesse Steinfort
  • Public Relations Team: Ogilvy PR
  • Associate Director – Kate Aurel-Smith
  • Senior Account Director – Bronte Tarn-Weir
  • Account Manager – Sonia Heng
  • Account Executive – April Gore
  • Client credits:
  • Project Lead – Lauren Shepherd
  • Project Manager – Alok Pandit
  • Digital Self Service Specialist – Andrew Muir
  • Technical Team – Albert Kalaja, Kiran Abraham, Ngoc Nguyen, Michael La
  • EGM Brand and Marketing – Kristi Woolrych
  • Head of Brand and Marketing – Tim Hernadi
  • EM, AAMI Brand and Marketing – Michelle Martinis
  • AAMI Marketing team – Michelle Martinis, Jo-Anne Tierney, Claire Whish-Wilson, Catherine Bloxsom, Angela
  • Grogan, Anthony Russell

Ogilvy Melbourne is part of WPP AUNZ, Australasia’s leading marketing communications group.


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