AAMI wraps up Rhonda and Ketut campaign as actors become ‘unavailable’
AAMI executive manager Richard Riboni told Mumbrella fans of Rhonda and Ketut should not expect any more ads featuring the two characters with the ‘School reunion’ spot their last.
Today the brand revealed it was auctioning off Rhonda’s “brakefoot bling” in a charity eBay auction as it looks to draw a line under the campaign which has run for three years, and proven popular with the public.
On the campaign’s conclusion he said: “All good things must come to an end eventually, all stories have an end date. The final ads are on air at the moment.”
https://www.youtube.com/watch?v=pqbtR7gyYeI
If I was a betting man we will see this campaign back in a few years with a baby featuring heavily.
Where is ‘Melborune’?
I found the Rhonda/Ketut campaign quite engaging, best one since the old Nescafe series. Needs to end with a wedding/baby though.
Rhonda and Ketut can’t be allowed to just disappear and AAMI isn’t thinking this through.
A wedding (wedding insurance), honeymoon (travel insurance), the purchase of a cute Labrador (pet insurance) and then the big one – BAMBINOS!!!
No AAMI – you and your Agency – need to go away and re workshop this whole scenario. Perhaps with the Indonesian elections, the romance could continue…Rhonda working in the Australian Embassy in Djarkata and Ketut, an Aide to the new Indonesian President. Aren’t Agencies famous for thinking outside the SQUARE? I for one do not want another campaign about someone else..
Thank Christ for that.
Boring. Designed for simpletons with brain damage.
I hope it made the poor sods happy.
My husband and I have become known as RHonda and Ketut at work, in our small town in which we live in the mid north of SA andour grandchildren. We are alson inthe thows of having these names on the back of oue caravan. Please keep the adds going for our sake.
Pasu could not believe his squinty eyes when he saw how Ketut got wife like Rhonda. Ketut is one lucky man. Pasu hop he get wife like that in Australia.