AANA CEO John Broome stands down after 4 years

Australian Association of National Advertisers (AANA) chairman, Martin Brown has announced that CEO John Broome has stepped down, choosing not to renew his contract after four years.

Brown said: “On behalf of the Board, I would like to thank John for his leadership of the AANA secretariat during a very dynamic and challenging period. During his tenure, John has delivered on the AANA’s mandate to evolve the self regulatory system and to raise the profile of the marketing profession.”

The AANA will announce an interim CEO shortly and will commence an extensive search for the new CEO role.

Broome joined in 2017 after departing his role as CMO at Unilever.

Broome commented that the time was right for him to move on to a new challenge, but that he had enjoyed his time at the AANA.

“It has been an honour to lead the AANA and to evolve the advertising codes and funding model for the self regulatory system and, more broadly, help to protect and advance the interests of those businesses that generate the advertising spend that is such a vital contributor to our economy.”

Brown continued: “In particular, John has overseen a series of ground-breaking initiatives to help get better transparency in the digital supply chain and also played a strong leadership role in working with the MFA to create best practice guides for the media contract and the pitch processes.

“More recently, John and his team have had to navigate the impacts that the COVID-19 outbreaks had on our industry. He and his team transformed the AANA’s thought leadership and engagement program seizing the opportunity to move this online and triple its audience. This was an important development in keeping the marketing community connected during the past year and ensuring that we continued to discuss and tackle the major issues we face together.

“We are fortunate to have a dedicated and highly professional AANA secretariat who have delivered an exceptional marketing capability program and significant enhancements to a harmonised Food and Beverage Code.

“The self-regulatory system which is a cornerstone of community trust in the advertising industry is stronger and more relevant than ever.

Yesterday, the AANA announced a new Food and Beverages Code that will further reduce the opportunity for children to view advertisements promoting unhealthy food and drink products. The new code will apply from 1 November 2021.


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