Weakest Link premieres to 423,000 metro viewers, Seven wins the night

Nine’s Weakest Link reboot debuted to 423,000 metro viewers on Tuesday, making it the #18 metro program overall on a night that was won by Seven.

581,000 viewers tuned in nationally as the program aired for the first time in 2002, in the 9pm time slot, with comedian and actor Magda Szubanski taking on hosting duties.

Nine’s program director, Hamish Turner, hailed the return of the program as a success. “As promised, Magda embraced the role with her own unique comedic brilliance.

“We’re extremely happy with the launch of The Weakest Link which won its time slot and led in all the key demographics.

“The show demonstrates our continued commitment to investing in Australian content in the primetime schedule and achieved everything we wanted.”

Nine also had the top rating metro entertainment program of the evening, as 646,000 tuned in for Celebrity Apprentice’s latest Boardroom. It was also the #6 program overall.

Up against Celebrity Apprentice in primetime was Seven’s Big Brother (575,000 metro viewers) and Ten’s MasterChef Australia (549,000 metro viewers).

Masterchef also won the 16-39 advertising demo, with 18-49 won in a tie between Big Brother and Nine News, and the latter taking out 25-54 on its own.

Seven News held on as the top-rating program, with 1.055 million viewers across the metro markets. As mentioned, the network also won the night with a 28.3% share ahead of Nine’s 27.3%.

Next was Ten with 18.4%, just ahead of the ABC with an 18.0% audience share. The top-rating multi-channel on Tuesday was 7mate, with a 3.9% share.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.