AANA launches paper on wagering but denies it is attempt to head off push on live betting

November 9, 2015 12:24

The Australian Association of National Advertisers (AANA) is launching a public discussion paper aimed at addressing concerns around the gambling industry.

The move comes at a time when the NSW Government is considering becoming the first state to ban the advertising of live betting odds, with the Baird government expressing concerns about the risks for problem gamblers and children.

Gloster: paper is attempt to create new framework for wagering.

However, Sunita Gloster, CEO of the AANA insisted the move was not an attempt to fight live betting saying the code would only serve as a “self regulatory framework” for betting companies adding: “It hasn’t been driven by any particular factor, but is a much broader framework to enable industry to deliver responsible marketing in this category.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

AANA Sunita Gloster

2 COMMENTS

Pepsi Monster 9 Nov 15

My money is on Self Interest, Revenue First and Lip Service to take out the trifecta on this one.

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barbara 9 Nov 15

The AANA wants to enable industry to deliver responsible marketing in this category [betting and gambling] .”
The industry would find it profitable to attend the Rights of the Child Consumer conference in Sydney later this month. There’s a lot to learn about marketing responsibly to children .

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