AAP and Google strike AI news deal
Australian Associated Press (AAP) has announced a multi-year deal with Google that will see its news content used to “enhance responses” in the Gemini app.
This is the first AI-based news deal the tech giant has struck in Australia. AAP is the country’s only independent newswire, and supplies content to hundreds of outlets across Australia.
According to an announcement from the newswire, AAP’s “90-year history of providing primary-source journalism” and its “strong reputation for objectivity” will bolster the value of the content provided through Google’s AI-assistant.
“We are pleased to partner with Google to provide our journalism as a mechanism for ensuring timeliness and accuracy in the information that its products provide,” AAP CEO Emma Cowdroy said.
“This is a strong endorsement of our reputation as a leading and trusted news media organisation.”
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Nic Hopkins, Google’s local head of news partnerships, pointed out that Google and AAP have partnered for several years on training journalists and “digital innovation” investment.
“This new partnership with AAP will help deliver a feed of real-time information to enhance responses in the Gemini app and will assist Australians when they look for locally relevant up-to-date information,” he said.
The deal comes as the AAP chair Gail Hambly announced on the weekend she would step down from the role, after four years.
It also follows a landmark deal struck in May between News Corp and OpenAI, that will allow the artificial intelligence company to train its machines using News Corp’s content.
Last month, Cloudflare, who provides the networking infrastructure that powers 20% of all internet traffic, started blocking AI crawlers by default and will allow publishers to choose to charge AI models for accessing its content.
Roger Lynch, CEO of Condé Nast called this move a “critical step toward creating a fair value exchange on the Internet that protects creators, supports quality journalism and holds AI companies accountable.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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