ABC creates in-house creative agency led by ABC TV marketing boss
The ABC has announced it is creating a yet to be named in-house creative agency set to be headed up by Di Costantini, the former head of marketing for ABC Television.
Leisa Bacon, director of audience and marketing, said: “In her four years as head of marketing, Diana has consistently delivered outstanding creative, and driven many successful, multi-award winning campaigns for TV.
“She is uniquely positioned to manage this new role which will see design, promo and creative teams for ABC’s TV, radio and digital marketing reporting into her.”
The establishment of the in-house team has led to the appointment of Jo Mullaley as head of marketing for ABC Television and Carolyn McDonald as head of news marketing.
Bacon said: “I am very excited to be welcoming Jo into the ABC TV head of marketing role.
“She brings with her a wealth of industry experience, and will be a key contributor both to the TV Division and the ABC Audience and Marketing team, as we continue to evolve both our broadcast TV and digital platforms in a transforming media environment.”
Mullaley joins the ABC after 14 years at Austar/Foxtel, most recently spending nine months as a marketing consultant for Foxtel.
In a statement she said: “I’m thrilled to be entrusted with the marketing of such an iconic Australian brand as the ABC.
“With the ever shifting TV landscape, it’s an exciting time for the industry. I’m very much looking forward to working with the ABC team to address the challenges ahead and further cement the ABC brand in the hearts and minds of all Australians.”
The appointment of Mullaley has resulted in the communications manager role being made redundant, with Lynne Shaw shifted back to her previous role of national events manager having also been overseeing events during her time as communications manager.
Dylan Brookes rounds out the new appointments having been named as lead publicist for the ABC.
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Nice one Di.
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Let’s hope that ABC concentration on marketing doesn’t make the comfy top execs forget that program content should be number one priority.
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