ABC closes out 2020 on top of Digital Content Ratings
ABC News once again led the pack in Nielsen’s December Digital Content Ratings, ending 2020 with a unique audience of 11.4 million, despite a 6.9% month-on-month drop.
The public broadcaster – which first surged to the top in January 2020 and remained there for the entire year due to readers’ reliance on its bushfire and COVID-19 coverage – also easily led in average time spent on the site (almost 43 minutes) and sessions per person (11.6).
