ABC drops 3 for ME in childrens’ channel rebrand

August 19, 2016 5:55

The ABC will rebrand its children-focused channel ABC 3 as ABC ME, giving the channel a keener focus on content aimed at primary-school aged children.

https://www.youtube.com/watch?v=h2zd4Fg_hx0

The move comes seven years after the launch of the public broadcaster’s third channel.

Supporting the rebrand will be the launch of a customisable app that will be used to augment content broadcast on the channel.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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