Supermarket set to abandon Woolworths Dollars and put Qantas points back at centre of loyalty scheme

Woolworths appears set to shake up its loyalty program again, ditching the structure of its much derided Woolworths Dollars scheme and putting Qantas Frequent Flyer points back at the heart of its customer incentives.

Although the supermarket chain store is yet to comment, Australian Business Traveller website published a copy of a briefing note to Woolworths store managers explaining the changes.

woolworths-rewards-card-468x303The supermarket giant received an overwhelmingly negative reaction from consumers when it dropped Qantas points from its customer Rewards program, signalling it would soon introduce a new program that addressed shoppers’ concerns.

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