Supermarket set to abandon Woolworths Dollars and put Qantas points back at centre of loyalty scheme

Woolworths appears set to shake up its loyalty program again, ditching the structure of its much derided Woolworths Dollars scheme and putting Qantas Frequent Flyer points back at the heart of its customer incentives.

Although the supermarket chain store is yet to comment, Australian Business Traveller website published a copy of a briefing note to Woolworths store managers explaining the changes.

The supermarket giant received an overwhelmingly negative reaction from consumers when it dropped Qantas points from its customer Rewards program, signalling it would soon introduce a new program that addressed shoppers’ concerns.

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Australian Business Traveller reports that the controversial Woolworths Dollars, which could only be earned on selected items, would be dropped in favour of customers earning points across all items in the store for every dollar spent.

At the time the decision to abandon the Qantas loyalty scheme was seen as one of the biggest corporate own goals of the year.

Thousands of customers took to social media to express their outrage at the decision, with many pledging to stop shopping at the supermarket.

Two months ago reports emerged that the retailer was ready to flip and was in discussions with Qantas to bring back points.

Woolworths declined to comment, saying: “We won’t comment on speculation but we have said for some time that we would make improvements to the program and include a partnership with Qantas. We look forward to unveiling the details soon.”