ABC News and The Guardian record big drops in digital audiences across December

Eight of Austalia’s top ten online news sites saw traffic fall in December, reported Nielsen in its monthly digital ratings report.

The Guardian saw numbers slump 14.8% to 2.243m unique visitors, down from 2.63m in November, while the ABC fell 12.6% to 4.544m. Yahoo7 News saw the biggest increase of the month of 16.5% to 3.003m, while MSN News picked up 5.2% to 2.163m.

Last year saw a similar December slump where all the top ten sites had audience falls of between 2 and 15%, with the SMH first falling below two million uniques for the month. remained Australia’s top news site with 5.643m uniques, which was a 0.7% fall on the previous month.

The Daily Telegraph, which in November reported a massive slump, recovered 180,000 or 9.39%, uniques but the audience of 2.097m kept the site just out of the top 10 thanks to MSN News.

Of the other sites, the Daily Mail continues to decline having recorded falls in all but one month since July last year. Nine and the SMH kept their respective positions despite falls of 5.3% and 2.6% each.


November Results: Daily Telegraph’s website traffic fell by more than 600,000 in November, Nielsen finds

October Results: Yahoo7 falls back and Mashable surges in latest Nielsen digital news rankings

September Results: Yahoo7’s audience swells to 3m, makes top five news websites

August Results: ABC News websites close in on thanks to 11% climb, Nielsen rankings report

July Results: ABC News websites bump Nine to third in latest Nielsen rankings

June Results: Gap closes between Nine and News websites, Nielsen rankings find

May results: BBC climbs 16% in Australia as international events dominate in month of May, reveals Nielsen rankings

April (amended) results: Nielsen says digital news rankings for April were wrong, and Guardian didn’t beat Daily Mail after all

March results: ABC News claims second place on Nielsen Digital News rankings as falls into third place

February results: Daily Telegraph grabs ninth place in Nielsen news rankings as builds on lead position

January resultsFairfax Media’s climbs back above 4m in January as holds top spot in news rankings


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