ABC News websites close in on News.com.au thanks to 11% climb, Nielsen rankings report
ABC News websites are fast approaching Australia’s leading news and current affairs website news.com.au, thanks to an 11% climb in unique audience, Nielsen’s monthly digital ratings indicate.
News.com.au still holds the top spot with a unique audience of 5.593m, however the website suffered a 5% decline from July’s 5.905m.
Meanwhile, ABC News websites reported the largest unique audience growth, up 11%, with its unique audience growing beyond 5m.
With a unique audience of 5.179m, ABC News websites are only 414,000 short of news.com.au’s unique audience.
Nielsen confirmed one of the reason’s for growth is the inclusion of ABC’s app data, as it sits within the current events and global news subcategory.
According to Nielsen, the inclusion was made after a classification review of the ABC app, which they determined was eligible to be included in the Digital Ratings (Monthly) data from July 2017.
The result puts ABC well ahead of its closest competitor nine.com.au, which dipped 4% to 4.340m.
Smh.com.au and Daily Mail Australia retained their positions in August, despite declines of 4% and 7% respectively.
Nielsen’s results revealed smh.com.au had a unique audience of 4.017m, while Daily Mail Australia fell below 3m, down to 2.856m.
Guardian Australia reported a unique audience of 2.816m (0%) and Yahoo7 News was up 4% from 2.674m to 2.781m.
The Daily Telegraph and Herald Sun managed to take over BBC with unique audiences of 2.301m and 2.293m respectively.
BBC finished tenth for the month of August, down 3% to 2.269m.
Looking outside of the top 10, Mamamia fell more than 10% for the second consecutive month.
The website’s unique audience for the month of August was down 15% to 699,000. In July, Mamamia fell 20%, down to 827,000.
Despite last month’s success, HuffPost fell 15%, from 2.1m to 1.8m.
The Australian’s unique audience also dropped 15% to 1.5m, and Courier Mail fell 10% to 1.5m.
However, it was a month of growth for The New Daily, with its unique audience up 12% to 1.2m.
BuzzFeed’s audience was slightly up on last month at 1.6m, and Mashable’s unique audience was 179,000, a 2% increase from last month.
July Results: ABC News websites bump Nine to third in latest Nielsen rankings
June Results: Gap closes between Nine and News websites, Nielsen rankings find
May results: BBC climbs 16% in Australia as international events dominate in month of May, reveals Nielsen rankings
April (amended) results: Nielsen says digital news rankings for April were wrong, and Guardian didn’t beat Daily Mail after all
March results: ABC News claims second place on Nielsen Digital News rankings as Nine.com.au falls into third place
February results: Daily Telegraph grabs ninth place in Nielsen news rankings as News.com.au builds on lead position
January results: Fairfax Media’s SMH.com.au climbs back above 4m in January as News.com.au holds top spot in news rankings
topics
ABC news websites
news and current affairs
news.com.au
Nielsen
Nielsen Digital Ratings (Monthly)
These are not really apples with apples results. ABC, NIne, Yahoo7 numbers include users to all sites in those respective networks. News.com.au, SMH, Age, Guardian, The Australian, Daily Telegraph etc cover users to each of those individual sites.A more valid, apples with apples comparison would be to group all sites in the Fairfax network together (the Age, SMH, Brisbane Times, Financial Review etc). Ditto for all News Corp sites (the Aus, Daily Tele, Herald sun etc etc). Why does Neilson persist with this mishmash methodology?
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Have a look who’s on the boards at IAB for your explanation.
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@pham
Or give us both? It would be good to understand individual site and group audiences.
many would say that news.com.au is an oxymoron
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yes, fair point @pham, but irrespective of how the various sites/networks are defined or cateogrised, Fairfax mastheads are losing market share. Look at the decline in SMH readers over the past 12 months. Ditto for The Age, which isn’t even in the top 10 anymore. Fairfax have always countered the falling newspaper readership numbers with the fact that their total audience across print and digital was growing. With BOTH print and digital declining, this argument no longer stands. Not only this, but revenues across both print AND digital are now declining.
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As the News Corp mastheads continue to lock down their sites from accessing anything of quality or substance, news.com.au will suffer the most given the low-brow, Daily Mail-est style content it provides which can be found on 10 other ‘pass the time’ sites. It’s not surprising people crave actual news. ABC will be the top site very soon and the irony is News Corp helped them get there by locking down their own sites and leaving the ABC as the only decent news site (once you scrub off the leftist twinge they place on everything).
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From what I can gather the publishers classify their sites – not Nielsen.
And as this is a PR piece it is only a top-line summary. You can get both if you are a subscriber I think.
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Half right @Huh? – yes you can get more detail is a subscriber but Nielsen, not the publishers, classify the sites (though with input from the IAB and MFA).
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So Journalists don’t deserve to get paid??
Free content for everyone!!
Not all news media outlets are funded by the Government, like ABC.
If people “crave actual news”, there are many ways of finding that news they so desperately crave…by paying for it.
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