ABC News websites close in on thanks to 11% climb, Nielsen rankings report

ABC News websites are fast approaching Australia’s leading news and current affairs website, thanks to an 11% climb in unique audience, Nielsen’s monthly digital ratings indicate. still holds the top spot with a unique audience of 5.593m, however the website suffered a 5% decline from July’s 5.905m.

Meanwhile, ABC News websites reported the largest unique audience growth, up 11%, with its unique audience growing beyond 5m.

With a unique audience of 5.179m, ABC News websites are only 414,000 short of’s unique audience.

Nielsen confirmed one of the reason’s for growth is the inclusion of ABC’s app data, as it sits within the current events and global news subcategory.

According to Nielsen, the inclusion was made after a classification review of the ABC app, which they determined was eligible to be included in the Digital Ratings (Monthly) data from July 2017.

The result puts ABC well ahead of its closest competitor, which dipped 4% to 4.340m. and Daily Mail Australia retained their positions in August, despite declines of 4% and 7% respectively.

Nielsen’s results revealed had a unique audience of 4.017m, while Daily Mail Australia fell below 3m, down to 2.856m.

Guardian Australia reported a unique audience of 2.816m (0%) and Yahoo7 News was up 4% from 2.674m to 2.781m.

The Daily Telegraph and Herald Sun managed to take over BBC with unique audiences of 2.301m and 2.293m respectively.

BBC finished tenth for the month of August, down 3% to 2.269m.

Looking outside of the top 10, Mamamia fell more than 10% for the second consecutive month.

The website’s unique audience for the month of August was down 15% to 699,000. In July, Mamamia fell 20%, down to 827,000.

Despite last month’s success, HuffPost fell 15%, from 2.1m to 1.8m.

The Australian’s unique audience also dropped 15% to 1.5m, and Courier Mail fell 10% to 1.5m.

However, it was a month of growth for The New Daily, with its unique audience up 12% to 1.2m.

BuzzFeed’s audience was slightly up on last month at 1.6m, and Mashable’s unique audience was 179,000, a 2% increase from last month.

July Results: ABC News websites bump Nine to third in latest Nielsen rankings

June Results: Gap closes between Nine and News websites, Nielsen rankings find

May results: BBC climbs 16% in Australia as international events dominate in month of May, reveals Nielsen rankings

April (amended) results: Nielsen says digital news rankings for April were wrong, and Guardian didn’t beat Daily Mail after all

March results: ABC News claims second place on Nielsen Digital News rankings as falls into third place

February results: Daily Telegraph grabs ninth place in Nielsen news rankings as builds on lead position

January resultsFairfax Media’s climbs back above 4m in January as holds top spot in news rankings


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