Reckitt Benckiser ad cleared for showing ‘animated human faeces in the shape of donuts’

An ad for Reckitt Benckiser’s Air Wick product ‘VIPoo’ has been cleared by the advertising watchdog for showing “animated human faeces in the shape of donuts” and using “mock” images of poo.

The ad depicts a Hollywood star giving her poo the “VIPoo treatment” by using a new spray to mask the smell of “this morning’s breakfast burrito” using donuts as a visual representation of poo.