ABC podcast research reveals high engagement by Australian listeners
Research conducted ahead of the OzPod 2016 podcasting conference has found that Australians are not only listening to more podcasts each week, but are listening for longer periods of time.
The ABC Audience Insight Survey, conducted on the ABC Yourspace platform in August, suggests an increase in podcast listeners, with engagement at 5.5 podcasts per week per respondent.
The survey, completed by more than 1100 Australians, offers new insights on Australian listening habits, the results also finding 80% of podcast audiences listen to a podcast to the end.
Some very insightful data at the OzPod2016. I listen to podcasts on my long commute to and from work.