ABC Radio National launches first tablet magazine ‘White Paper’

White PaperABC Radio National has launched the first tablet magazine to be published by the national broadcaster in a move that seeks to draw in an influential audience across all platforms.

White Paper, a monthly magazine launched on Friday, includes feature articles written by Radio National journalists drawing from the interviews and content created for their radio programs.

The magazine precedes the release of a longform tablet app to be launched by ABC Innovation later this year.

Michael Mason, acting manager of Radio National and group program director of ABC Radio, said the tablet magazine was a natural step for the station, moving its discussions from on air to listeners’ tablets and showcase the best in longform content for the month.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.