ABC’s Gruen collects largest non-news audience for Wednesday night TV

Nine, Seven and Ten’s 7:30pm offerings failed to make the top 10 programs last night, with ABC’s Gruen being Wednesday evening’s most watched non-news show.

The advertising-focused television show, hosted by Wil Anderson, attracted 816,000 metro viewers last night and made the top five shows across the 18-49 and 25-54 key advertising demographic.

With regular guests, Todd Sampson, Russel Howcroft as well as TBWA Melbourne CEO Kimberlee Wells and Cummins & Partners strategy lead Lucy Cochran, the show also won its time slot, according to OzTAM’s overnight preliminary ratings.

The only programs to beat it were Seven News and Nine News which reported 940,000 metro viewers and 879,000 respectively.

Seven’s most watched entertainment program was Home and Away, with a metro audience of 666,000 while First Dates Australia, which ran at 7:30pm, had a metro audience of 579,000.

Despite First Dates Australia not hitting 600,000 it still beat rival shows in its time slot, with Nine’s Family Food Fight down to 509,000 metro viewers and Ten’s Jamie’s Quick & Easy Food averaging 382,000.

Seven’s First Dates Australia topped the 18-49 and 25-54 key advertising demographics for the time slot, while Ten’s The Project 7pm, which managed 557,000, topped the 16-39s.

On an individual station basis, Nine won the night with a 18.9% share against Seven’s 17.0%. Thanks to Gruen, ABC placed third at 15% while Ten’s share was 10.5% and SBS’ share was 5.9%.

In the total network share results Seven won the night with a 27.3% share over Nine’s 26.7%. The ABC, Ten and SBS reported total network shares of 20.9%, 16.8% and 8.3% respectively.


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