ABCs: Zoo, People and Picture all lose quarter of their circulations

zoo acpACP’s soft porn titles Picture magazine and People magazine and lads mag Zoo magazine all lost a quarter of their sales in the latest set of sales figures released by the Audit Bureau of Circulations today.

Zoo had the biggest fall – down by 27% in the final quarter of 2011 compared to a year before.

People fell by 26% and Picture dropped by 24%.

Six of the seven biggest falls in the weekly category were for  ACP titles. However, ACP’s OK! was the only title to achieve an increase above a single percentage point, rising by 4.6%. And Grazia, which had gone through a series of significant drops, has stabilised just above 50,000.

The biggest weekly title is still ACP’s Woman’s Day with a circulation of 372,146.

Pacific Magazines’ weeklies had a relatively stable set of figures, with That’s Life dropping 6% and New idea falling nearly 4%.


PacMags boss Nick Chan told Mumbrella: “Under the circumstances, with circulations under pressure from an avalanche of bad retail conditions, weeklies have held up well.”

“The women’s weekly sector is the biggest and most important sector – and that’s been pretty solid, down 1% period on period. The home maker sector performed well and the tween market, which has been under siege for some time, has shown some resilience,” he said.


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