ABCs: Zoo’s fall continues

zoo magazineThe decline of men’s magazine Zoo Weekly has gathered pace, the latest set of Audit Bureau of Circulations data suggests.

The ACP Magazines title fared worst of all of the audit weekly titles, with a decline in the first three months of the year of 29.1% to 65,632,

The fall reflects the poor state of the men’s magazines sector. ACP closed FHM in March, a month after it posted a 50% sales drop. News Limited axed Alpha magazine last year and ACP closed Ralph.

ACP boss Matt Stanton has warned that other closures will follow.

Faring just as badly as Zoo Weekly were ACP’s soft porn titles People – down 30,7% to 40,199 – and Picture, down 29% to 37,663.

ACP’s TV Week – organiser of The Logies – also took a hit, down 10.5% to 167,540.

Just two weekly titles saw circulation growth. ACP’s OK! was up 2.7% to 99,877 and Pacific Magazines’ Who was up 0.5% to 132,289.

Stanton said in a statement: “Retail trading conditions remain challenging and in context Australia’s weekly magazine sales have proved resilient, declining just 1.7% in the three months to March compared to the previous period.

“It’s also important to remember that the extensive reader interactions across ACP’s growing digital portfolio are not yet reflected in the audit figures.

“ACP magazine websites are visited by an average of 5,881,777 Unique Browsers per month, generating an average of 60,960,701 Page Views per month.”



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