Abel launches new work for regional health insurer Westfund

June 8, 2023 8:50

Creative consultancy Abel has launched new work for health insurance company Westfund, Mumbrella can reveal.

Celebrating Westfund’s regional heritage, the three new spots showcase the company as ‘health insurance from a healthier place’ – away from high-density and high-stress city environments, as well as big city health insurers.

Laura Pillans, Westfund digital experience manager, said: “Westfund has grown up on 140 years of regional community values.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.