F.Y.I.

Abercrombie & Kent reappoints iD Collective to PR account

Public relations agency iD Collective has been re-appointed to handle the PR account for travel experience brand Abercrombie & Kent.

Amanda Booth, director of iD Collective, said: in a statement: “The continuation of the Abercrombie & Kent account is testament to iD’s passion and our experience in the travel and tourism space. Consistently evolving and amplifying in our approach, our innovation drives real business results for our clients and the agency. We’re looking forward to exploring new opportunities with the A&K team and playing a key role in the next phase for the brand.”

After opening its doors in Sydney last year, the agency now has offices in Melbourne and Sydney offering services such as public relations, events, digital and social media, strategic marketing, talent management, graphic design, and content creation.

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