‘Absolutely iconic’: Acast and Casefile ink exclusive partnership
Popular award-winning crime podcast, Casefile True Crime, has entered into a deal with Acast to make the independent podcast organisation its “new exclusive ad sales, hosting and distribution partner”.
The partnership will add 80 million yearly listens to Acast, and allow Casefile to grow its audience while providing brand partners with the opportunity to connect with the show’s listeners at an international level.
Moving forward, Acast will take over sponsorship and ad management for the true crime show, freeing up the Casefile team to concentrate on producing content, according to its anonymous host who goes by Casey to fans.