Kmart takes creative to pitch, incumbent Dentsu Creative understood to decline

Kmart has taken its creative account to pitch just two years after reuniting with Dentsu Creative, Mumbrella understands.

In 2022, the retailer reappointed the Japanese holdco’s creative arm following a competitive pitch, as revealed by Mumbrella.

It had previously held a long-term relationship with the agency, which first won the Melbourne-based account in 2011 when the agency was then known as BWM, before moving to DDB Melbourne in June 2020.