‘One of the biggest music investments in Australian advertising’: Mitsubishi’s AC/DC splurge
Mitsubishi Motors has hijacked Aussie culture with a new campaign featuring a classic AC/DC lyric change that every Australian knows and loves, via Richards Rose.
Intending to promote the new Mitsubishi Outlander while simultaneously celebrating the brand’s 45th year in Australia, the new campaign plays into a decades-long Aussie lyric change of the 1975 hit ‘It’s a Long Way to the Top (If You Wanna Rock ‘n’ Roll)’.
The long-running joke — which changes the lyric to “it’s long way to the shop (if you want a sausage roll)” — is one known by almost every Australian, going back the 50 years since the song was released.
