ACA launches first Reflect Reconciliation Action Plan

April 28, 2021 4:26

The Advertising Council of Australia (ACA) has launched its inaugural Reflect Reconciliation Action Plan (RAP), a first for the Australian advertising industry.

The RAP will provide pathways for Aboriginal and Torres Strait Islander peoples to find employment in the advertising industry, through a pathways programme and partnering with suitable training and educational organisations.

Artwork by Alysha Menzel, 2019 AWARD School SA Top Student

Also included in the plan is education of ACA’s members to equip them with the skills necessary to engage with Aboriginal and Torres Strait Islander peoples through a Cultural Capability program. In addition, the ACA is introducing an accreditation program designed to set minimum standards for the industry and help the council’s members develop their own RAP consistent with government initiatives.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics