ACA to formally endorse the Voice as Australian media remains on the fence
The Advertising Council Australia (ACA) is looking to formalise support of Voice to Parliament with its board, Mumbrella can reveal, in a move that would make it the first media and marketing industry body to openly indicate its stance on the Referendum.
In a statement shared with Mumbrella, ACA CEO Tony Hale linked the decision to the launch of its inaugural reconciliation action plan (RAP) two years ago, but said the industry body would “continue to respect” that its member agencies and their staff are “entitled to their own perspectives on this important issue”.
The Ad Council set to back the Voice to Parliament
This could only hurt the cause.
None of the commercial channels are independent in election the bias towards the LNP is blatant. They were not independent during the Marriage Equality debate, so why should we expect anything different now?
Advertisers need to be careful that their advertising does not appear near the fear mongering stories expected from the media.
I only clicked on this article because I thought A Current Affair had endorsed the Voice – now that would be great media news!