Acast talent encourages people to stay home with ‘Staycast’ campaign
Podcast company Acast is imploring listeners to stay home, with a campaign featuring talent from across its platform.
‘Staycasts’ will appear across the network’s podcasts with talent such as Osher Gunsberg, Georgia Love, Dr Amantha Imber and Abbie Chatfield, reminding people to follow their local government’s advice and recommend another podcast to listen to while they do so.
Acast’s content director for Australia and New Zealand, Guy Scott-Wilson, said the platform has seen a huge increase in the number of people listening to podcasts since self-isolation began.
“It’s clear, though not surprising, that during this time of crisis and self-isolation people are turning to podcasting in increasing numbers. We’re seeing huge increases across a wide variety of content – from news and finance to health and wellness, education and comedy,” he said.
“While the numbers are exciting, we want to continue to give back to the podcasting community, helping people to find great new content at a time in which it’s really needed, which is why ‘Staycasts’ has been launched.”
The last three weekends have broken Acasts records, with listens up 13.5% overall. 23m listens of Acast content occurred in Australia during March.
‘Staycasts’ will also occur on social media, with Instagram Lives, IGTV content and Stories takeovers sharing Q&As with Acasts podcasters, live classes and tutorials, listening parties and live episodes.
A dedicated Staycast collection will also be appearing on the Acast app.
Trials of Acast’s Open platfrom increased by 49% in March, the company said. Three month’s free access of any of Acast’s paid tiers will be offered as part of a Staycast promotion.
